Does Your Startup Have What it Takes?

The Better Workplaces Challenge Cup Startup Track is a three-round hybrid pitch competition to identify startups that are solving the most critical workplace challenges. Startups will pitch their solution in front of HR experts, business leaders, and SHRM members with a chance at winning $50,000.




cash prize


Exposure to 300,000+ HR and business executive members in 165 countries who impact the lives of more than 115 million workers and families globally.

Access to the SHRMLabs network of HRTech enthusiasts.
Receive feedback from HR Practitioners and business leaders.
$50,000 cash prize.
Travel-expenses paid trip for two (2) representative(s) to SHRM’s Annual Conference and Exposition.
Complimentary booth space in the Workplace Innovation Zone on the Exposition Hall Floor.


Your company must meet the following requirements:
Your solution directly contributes to better workplaces.
Must have a prototype or minimum viable product.
Is an early-stage startup in the workplace tech, HR tech, Future of Work, or Human Capital Services market.
Is a for-profit company established with a management team and public-facing website.
Has less than $5 million in total outside funding raised at the time of the application.
Has less than $5 million in total revenue at the time of the application.



Submit your application
by January 15th, 2023.


If selected, participate in the first round (virtual)


Advance to the semi-finals (virtual)


Advance to the final
(in-person at SHRM23)

SHRMLabs, powered by SHRM, is inspiring innovation to create better workplace technologies that solve today’s most pressing workplace challenges.

To learn more about SHRMLabs, visit

SHRMLabs supports SHRM in:

Elevating HR as a thought leader on the future of work and workplace technology.
Leveraging the collective expertise of SHRM members and staff to help tech innovators create technologies catered to the needs of workers and the workplace
Identifying, evaluating, and enabling the success of startup companies in the workplace technology industry

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