Does Your Startup Have What it Takes?
The Better Workplaces Challenge Cup Startup Track is a three-round hybrid pitch competition to identify startups that are innovating the way we work. Startups will present their solutions in front of HR experts, business leaders, and SHRM members with a chance to win $50,000 and take their business to the next level.
HOW IT WORKS
By January 15, 2024
March 5 - May 7, 2024 (virtual)
May 21, 2024 (virtual)
In-person on June 24, 2024
Adriana Cisneros Basulto
Co-Founder and CEO, Maxwell 2023 BWCC Champion
"SHRM is the utmost subject matter expert on anything to do with HR, so we knew if we could showcase and get the seal of approval from SHRM and from SHRMLabs, that happens to focus on innovation, it would be very meaningful. Beyond being able to win the cup or being first place is the fact that you're getting that recognition, it's incredible."
Robin Van Dalen
Founder & CEO, Inuka 2023 BWCC Finalist
“For us it's really been a learning journey because you get all the feedback from the experts and the jury, learn how they look at your solution, and what the main doubts and questions are. So, for us it's been great to really learn and honestly the team is just fun to work with.”
Lissy M Giacomán Colyer
Co-Founder and CEO, Vinco 2022 BWCC Champion
"The BWCC has not only helped us gain more exposure in the media - we were just on CNN! But, by being recognized by the largest HR organization in the world, we have also gained credibility with potential clients."
Co-Founder and CEO, Compt 2021 BWCC Champion
"We grew by nearly 500 percent the year we won"