Does Your Startup Have What it Takes?

The Better Workplaces Challenge Cup Startup Track is a three-round hybrid pitch competition to identify startups that are innovating the way we work. Startups will present their solutions in front of HR experts, business leaders, and SHRM members with a chance to win $50,000 and take their business to the next level.




cash prize


Get exposure in front of the largest HR network in the world, SHRM’s 325,000 + members across 165 countries that impact the lives of 235 Million global workers and their families.
Win a fully sponsored branded booth space in SHRMLabs Workplace Innovation Zone at SHRM’s Annual Conference Expo
Win a $50,000 cash prize.
Get access to the SHRMLabs network of HRTech enthusiasts.
Receive feedback from HR Practitioners and business leaders.
Receive recognition as the “Best in Category” among 5 top HR categories.


Your company must meet the following requirements:
Your solution directly contributes to better workplaces.
Must have a prototype or minimum viable product.
Is an early-stage startup in the workplace tech, HR tech, Future of Work, or Human Capital Services market.
Is a for-profit company established with a management team and public-facing website.
Has less than $5 million in total outside funding raised at the time of the application.
Has less than $5 million in total revenue at the time of the application.



By January 15, 2024


March 5 - May 7, 2024 (virtual)


May 21, 2024 (virtual)


In-person on June 25, 2024

SHRMLabs, powered by SHRM, is inspiring innovation to create better workplace technologies that solve today’s most pressing workplace challenges.

To learn more about SHRMLabs, visit

SHRMLabs supports SHRM in:

Elevating HR as a thought leader on the future of work and workplace technology.
Leveraging the collective expertise of SHRM members and staff to help tech innovators create technologies catered to the needs of workers and the workplace
Identifying, evaluating, and enabling the success of startup companies in the workplace technology industry

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