![200x195_mixed2 (1)](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2023/09/200x195_mixed2-1.png)
Does Your Startup Have What it Takes?
The Better Workplaces Challenge Cup Startup Track is a three-round hybrid pitch competition to identify startups that are innovating the way we work. Startups will present their solutions in front of HR experts, business leaders, and SHRM members with a chance to win $50,000 and take their business to the next level.
100+
STARTUPS
3
rounds
1
champion
$50k
cash prize
Benefits
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
Get exposure in front of the largest HR network in the world, SHRM’s 325,000 + members across 165 countries that impact the lives of 235 Million global workers and their families.
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
Win a fully sponsored branded booth space in SHRMLabs Workplace Innovation Zone at SHRM’s Annual Conference Expo
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
Win a $50,000 cash prize.
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
Get access to the SHRMLabs network of HRTech enthusiasts.
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
Receive feedback from HR Practitioners and business leaders.
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
Receive recognition as the “Best in Category” among 5 top HR categories.
ELIGIBILITY
Your company must meet the following requirements:
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
Your solution directly contributes to better workplaces.
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
Must have a prototype or minimum viable product.
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
Is an early-stage startup in the workplace tech, HR tech, Future of Work, or Human Capital Services market.
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
Is a for-profit company established with a management team and public-facing website.
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
Has less than $5 million in total outside funding raised at the time of the application.
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
![](https://www.betterworkplaceschallengecup.com/wp-content/uploads/2022/09/VectorCheckMarks.png)
Has less than $5 million in total revenue at the time of the application.
HOW IT WORKS
![]() ![]() |
![]() ![]() ![]() ![]() |
![]() ![]() |
![]() ![]() ![]() ![]() |
![]() ![]() |
![]() ![]() ![]() ![]() |
![]() ![]() |
APPLYBy January 15, 2024 |
ROUND 1March 5 - May 7, 2024 (virtual) |
SEMI-FINALSMay 21, 2024 (virtual) |
FINALIn-person on June 25, 2024 |