Does Your Startup Have What it Takes?

The Better Workplaces Challenge Cup Startup Track is a three-round hybrid pitch competition to identify startups that are solving the most critical workplace challenges. Startups will pitch their solution in front of HR experts, business leaders, and SHRM members with a chance at winning $50,000.

THE BETTER WORKPLACES CHALLENGE CUP (BWCC) APPLICATION

100+
STARTUPS

3
rounds

1
champion

$50k
cash prize

BENEFITS

  • Exposure to 300,000+ HR and business executive members in 165 countries who impact the lives of more than 115 million workers and families globally.
  • Access to the SHRMLabs network of HRTech enthusiasts.
  • Receive feedback from HR Practitioners and business leaders.
  • $50,000 cash prize.
  • Travel-expenses paid trip for two (2) representative(s) to SHRM’s Annual Conference and Exposition.
  • Complimentary booth space in the Workplace Innovation Zone on the Exposition Hall Floor

OFFICIAL RULES

FAQS

APPLY NOW
Apply before January 15th, 2023.

ELIGIBILITY

Your company must meet the following requirements:

  • Your solution directly contributes to better workplaces.
  • Must have a prototype or minimum viable product.
  • Is an early-stage startup in the workplace tech, HR tech, Future of Work, or Human Capital Services market.
  • Is a for-profit company established with a management team and public-facing website.
  • Has less than $5 million in total outside funding raised at the time of the application.
  • Has less than $5 million in total revenue at the time of the application.
  • Has a minimum of $50,000 annual recurring revenue (ARR).

HOW IT WORKS

APPLY

Submit your application
by January 15th, 2023.
ROUND 1

If selected, participate in the first round (virtual)
SEMI-FINALS

Advance to the semi-finals (virtual)
FINAL

Advance to the final
(in-person at SHRM23)
APPLY

Submit your application
by January 15th, 2023.
ROUND 1

If selected, participate in the first round (virtual)
SEMI-FINALS

Advance to the semi-finals (virtual)
FINAL

Advance to the final
(in-person at SHRM23)

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